“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
Personal response
- This quote makes 100% sense, becuase after reading this quote i started imagining some commercial, and all of them try to put fear in the audiance, in order to make people to buy there products. Some good example are car insurance, car oil insurance, car tire , and beauty products, etc.
- This quotes purpose is to show how TV commercail uses fear in order to make people to buys there products
- The author used his openion which is 100% correct, to show people how does the TV commercail try to get our attention by using emotion FEAR
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